JoyLandia began in 2018 as a small Discord channel where a group of friends in Melbourne shared their favorite mobile games. Led by Emma Chen, a game design graduate with a passion for accessible gaming, the community quickly grew from casual conversations to organized gaming meetups in local cafes.
What started as a hobby transformed into a mission when Emma noticed a gap in the Australian gaming scene: while there were plenty of resources for hardcore gamers and gambling apps, there was little focus on the joy of casual, non-competitive gaming that people of all ages could enjoy.
By 2019, the team had launched a simple blog reviewing mobile games with a unique "joy rating" system that prioritized fun, accessibility, and mood-boosting qualities over technical specifications. The response was overwhelming – there was clearly an audience hungry for positive, pressure-free gaming content.
In 2020, despite the challenges of the pandemic, JoyLandia expanded into virtual events, connecting isolated Australians through casual gaming sessions that provided much-needed social interaction and lighthearted fun during lockdowns. This period cemented our role as not just a gaming resource, but a community builder.
Today, with our Melbourne headquarters on Flinders Lane and a growing team of passionate gaming enthusiasts, JoyLandia has evolved into Australia's premier destination for casual gaming content, community events, and feel-good mobile experiences. Our journey continues with the same core belief: gaming should bring joy to everyone.
